Overcrowded: Designing Meaningful Products in a World Awash with Ideas
In a marketplace overflowing with ideas, creating another product is not enough. Overcrowded considers how meaningful products are designed and why significance matters in innovation. Roberto Verganti presents a thoughtful exploration of product development for readers interested in design, business, and creating value.
About This Book
Overcrowded examines product design in a world awash with ideas.
Roberto Verganti focuses on the challenge of creating products that are meaningful, not merely numerous or novel.
The book offers a perspective on innovation and product development for readers interested in design, business, and the value products create.
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