Rajeev Batra
2 books
About the Author
Rajeev Batra is a thoughtful scholar and author whose work explores the forces shaping brands, markets, and modern business strategy. Through rigorous analysis and practical insight, he examines how organizations build enduring brand value, navigate competitive change, and respond to the rise of new multinational enterprises. His writing connects academic perspectives with real-world relevance, making complex ideas accessible to business leaders, researchers, and students alike. Batra is the author of Brand Management: Building and Managing Strong Brands and The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, important contributions to contemporary marketing and international business literature.
Common genres
Writing style
analytical
insightful
accessible
