Poh Theng Loo

About the Author

Poh Theng Loo is a distinguished scholar and educator in the fields of hospitality and tourism management, with over two decades of experience in academic research and industry consultation. Holding advanced degrees in business administration and specializing in consumer psychology, she has dedicated her career to unraveling the intricacies of guest experiences and market dynamics in service-oriented sectors. Her work bridges theoretical insights with practical applications, offering invaluable guidance to professionals navigating the evolving landscape of global tourism. As a frequent speaker at international conferences and a mentor to emerging researchers, Loo's contributions continue to shape policies and strategies that enhance customer satisfaction and sustainable practices in the industry. Through her insightful publications, she empowers readers to understand and influence consumer behaviors in ways that drive innovation and growth.