Consumer Behaviour in Hospitality and Tourism
by Saurabh Kumar Dixit, Kuan-Huei Lee, Poh Theng Loo
This book delves into consumer behavior within hospitality and tourism, exploring how individuals engage with services and make choices. It offers valuable perspectives for understanding guest interactions and improving industry practices through key behavioral insights.
About This Book
Consumer Behaviour in Hospitality and Tourism examines the factors influencing guest choices and experiences in service-oriented industries.
Authored by Saurabh Kumar Dixit, Kuan-Huei Lee, and Poh Theng Loo, the book provides a comprehensive look at behavioral patterns in these sectors.
It covers essential concepts relevant to professionals aiming to enhance customer satisfaction and business outcomes.
The content draws on established theories to analyze decision-making processes in hospitality and tourism contexts.
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