Consumer Behaviour in Hospitality and Tourism
by Saurabh Kumar Dixit, Kuan-Huei Lee, Poh Theng Loo
Consumer Behaviour in Hospitality and Tourism explores consumer decision-making and experiences across the hospitality and tourism sectors. It offers a focused resource for students, educators, and professionals seeking to understand how consumer behaviour connects with travel, tourism, and hospitality services.
About This Book
Consumer Behaviour in Hospitality and Tourism examines how consumers think, choose, and respond within hospitality and tourism contexts.
The book focuses on the relationship between consumer behaviour and experiences in travel, tourism, and hospitality settings.
It provides a subject-focused resource for understanding consumer decisions and their relevance to hospitality and tourism.
Written by Saurabh Kumar Dixit, Kuan-Huei Lee, and Poh Theng Loo, this title is suited to readers studying or working in these fields.
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