Phil Terry Mark Hurst

About the Author

Phil Terry Mark Hurst is a visionary thinker and author whose work bridges the worlds of business innovation and societal transformation. With a background in product design and strategic consulting, he has dedicated his career to exploring how inclusive practices can reshape industries and communities. In his acclaimed book, Customers Included: How to Transform Products, Companies, and the World - With a Single Step, Hurst presents a compelling framework for embedding customer perspectives at the heart of organizational decision-making, drawing from real-world case studies and his extensive experience advising Fortune 500 companies. His insights challenge conventional business models, advocating for empathy-driven strategies that foster sustainable growth and positive global impact. Hurst's approachable yet profound style makes complex ideas accessible, inspiring leaders to rethink their approach to innovation and responsibility.