Paul Farnham

About the Author

Paul Farnham is a distinguished economist and educator with over three decades of experience in academia and consulting, specializing in the intersection of economics and business strategy. He holds a PhD in Economics from the University of California, Berkeley, and has taught at leading institutions where he has shaped the minds of future managers and leaders. Farnham's work demystifies complex economic principles, making them accessible and applicable to real-world managerial challenges. His seminal textbook, Economics for Managers (Myeconlab), has become a cornerstone resource for business students, offering practical insights into decision-making under uncertainty, market dynamics, and resource allocation. Beyond the classroom, Farnham advises corporations on economic policy and competitive analysis, bridging theory and practice to drive sustainable growth.