Melina Palmer
1 book
About the Author
Melina Palmer is the author of What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research), a practical exploration of how behavioral economics can illuminate the choices people make. Her work connects consumer psychology, decision-making, and marketing, translating complex ideas into accessible insights for professionals seeking to understand customers more deeply. With a focus on the hidden influences behind everyday behavior, Palmer brings research to life through clear explanations and useful applications. Her writing helps readers recognize why customers act as they do and use that understanding to make more informed marketing decisions.
Writing style
accessible
insightful
practical
Books by Melina Palmer
