What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
What Your Customer Wants and Can’t Tell You examines how behavioral economics can illuminate the forces influencing consumer decisions. Melina Palmer connects this perspective with marketing research, offering readers a way to better understand customer behavior, uncover unspoken preferences, and develop more informed approaches to marketing.
About This Book
What Your Customer Wants and Can’t Tell You explores the relationship between consumer behavior and marketing research.
Melina Palmer presents behavioral economics as a way to examine the influences shaping customer decisions.
The book focuses on understanding what customers may want or choose without being able to clearly articulate the reasons behind their behavior.
It offers a perspective for marketers seeking deeper insight into consumer decision-making.
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