Marshall W. Van Alstyne

About the Author

Marshall W. Van Alstyne is a renowned scholar and thought leader in the fields of technology, innovation, and business strategy, serving as the Professor of Management at Boston University Questrom School of Business and a Research Associate at MIT. With a PhD from MIT Sloan School of Management, he has dedicated his career to exploring how digital platforms reshape economies and societies. His groundbreaking research on network effects and platform dynamics has influenced executives, policymakers, and entrepreneurs worldwide. Van Alstyne's work emphasizes practical strategies for leveraging networked markets to drive growth and sustainability. As co-author of the influential book Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You, he continues to bridge academic theory with real-world application, advising major tech firms and speaking at global conferences on the future of digital ecosystems.