Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Platform Revolution explains how networked markets are changing business and the wider economy. The authors introduce the principles of platform-based organizations, exploring how they connect participants, create value, and operate effectively. A useful guide for entrepreneurs, managers, and anyone seeking to understand the platform economy.
About This Book
Platform Revolution examines how networked markets are transforming the economy and reshaping the way businesses create value.
Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary explain the core ideas behind platform-based businesses and their growing influence.
The book considers how platforms can be designed, developed, and managed to connect participants and support productive exchanges.
It offers a practical introduction for readers seeking to understand platforms and make them work more effectively for their organizations or ventures.
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