Mark W. Johnson

About the Author

Mark W. Johnson is a renowned business strategist and innovation expert with decades of experience advising Fortune 500 companies on transformative growth and competitive advantage. As a co-founder of Innosight, a leading innovation consulting firm, he has helped organizations navigate disruptive changes and reinvent their business models to capture untapped market opportunities. Johnson's insights draw from his deep understanding of how leaders can leverage 'white space'—the unexplored intersections of customer needs and emerging technologies—to drive sustainable success. A frequent contributor to Harvard Business Review, he bridges academic rigor with practical wisdom, empowering executives to rethink strategy in an era of rapid evolution. His work continues to shape how businesses approach innovation and long-term planning.