Mark Taylor
4 books
About the Author
Mark Taylor is a seasoned retail industry expert with over two decades of experience in sales, marketing, and shopper behavior analysis. His insights into the evolving landscape of retail have made him a sought-after consultant and speaker for major brands worldwide. In his groundbreaking book, 'Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management,' Taylor dissects the pitfalls of traditional category management and champions a shopper-centric approach to drive sustainable growth. Drawing from real-world case studies and data-driven strategies, he empowers professionals to rethink retail dynamics in an era of digital disruption and changing consumer expectations. Taylor's practical wisdom continues to influence how businesses connect with shoppers on a deeper level.
Writing style
insightful
practical
data-driven
Books by Mark Taylor
