Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management
by Mark Taylor
A guide for sales, marketing, retail, and shopper professionals on understanding retail shopper management and the shifts in category management.
About This Book
This book addresses the evolving landscape of retail shopper management and its impact on sales and marketing professionals.
It explores how traditional category management has changed and what practitioners need to know to adapt.
Readers will gain insights relevant to retailers, marketers, and anyone involved in the shopper journey.
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