Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management
by Mark Taylor
Who Killed Category Management examines retail shopper management through a perspective intended for salespeople, marketers, retailers, and shoppers. It considers the role of category management in retail and raises questions about how the discipline relates to contemporary shopper-focused decision-making.
About This Book
Who Killed Category Management explores the subject of category management in a retail context.
The book is presented for salespeople, marketers, retailers, and shoppers.
It focuses on retail shopper management and the relationship between retail practices and shopper needs.
Its title raises a central question about the current role and relevance of category management.
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