Mark Hurst
About the Author
Mark Hurst is a visionary thinker and author whose work bridges the worlds of technology, business, and societal transformation. With a background in product design and innovation consulting, he has spent over two decades advising companies on creating user-centered solutions that drive meaningful change. In his acclaimed book, Customers Included: How to Transform Products, Companies, and the World - With a Single Step, Hurst introduces a groundbreaking framework for integrating customer perspectives from the outset, challenging traditional business models and inspiring leaders to rethink their approaches. A sought-after speaker and educator, Hurst's insights have influenced executives, entrepreneurs, and innovators worldwide, emphasizing empathy, simplicity, and bold action as keys to sustainable success in an ever-evolving landscape.
