Marija Zlatić
1 book
About the Author
Marija Zlatić is an author and researcher focused on the ideas, practices, and evolving challenges that shape luxury markets. Her work examines how brands build distinction, communicate value, and respond strategically to changing consumer expectations and global conditions. Through clear analysis and practical insight, she connects theoretical frameworks with real-world applications for professionals, students, and readers interested in contemporary brand leadership. Zlatić’s notable work, Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World (Mastering Luxury Management), offers a thoughtful contribution to the study and practice of luxury management.
Common genres
Writing style
Analytical
Accessible
Strategic
Books by Marija Zlatić
