Luca Buffa

About the Author

Luca Buffa is a seasoned marketing strategist and author with over a decade of experience in the digital realm, specializing in transforming intangible services into compelling brand narratives. Drawing from his background in hospitality and service sectors, Buffa bridges the gap between technology and human connection, offering practical insights for businesses navigating the online landscape. His work emphasizes innovative strategies that enhance customer engagement and drive sustainable growth in competitive markets. In 'Intangible Squared: Digital Marketing for the Hospitality and Service Industry,' Buffa demystifies complex digital tools, providing actionable frameworks for professionals seeking to elevate their online presence. A passionate advocate for adaptive marketing, he continues to influence industry leaders through consulting and thought leadership.