Intangible Squared: Digital Marketing for the Hospitality and Service Industry
by Luca Buffa
Intangible Squared by Luca Buffa delves into digital marketing strategies customized for the hospitality and service industry. It offers actionable advice on utilizing online platforms to promote intangible offerings, overcome sector-specific challenges, and foster customer connections in a digital-first world.
About This Book
Intangible Squared explores digital marketing strategies specifically designed for the hospitality and service industry. The book addresses the unique challenges of promoting intangible services through online channels.
Luca Buffa provides insights into leveraging digital tools to connect with customers effectively. It covers essential aspects of building a strong digital footprint for service-based businesses.
Readers will find guidance on adapting marketing techniques to the dynamic needs of hospitality sectors. The content emphasizes practical applications for real-world implementation.
This resource aims to equip professionals with the knowledge to thrive in the digital age of service industries.
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