刘鹏
2 books
About the Author
Liu Peng is a distinguished expert in computational advertising and digital marketing, with over two decades of experience bridging the gap between technology and business innovation in the internet era. As a prolific author and industry consultant, he has dedicated his career to demystifying the mechanisms of online monetization, helping companies navigate the complexities of data-driven advertising strategies. His seminal work, '计算广告：互联网商业变现的市场与技术（第3版） (Chinese Edition)', stands as a cornerstone resource for professionals seeking to master the evolving landscape of programmatic advertising, auction models, and real-time bidding systems. Liu's insights continue to shape the discourse on sustainable digital commerce, emphasizing ethical practices and technological foresight in an increasingly competitive market.
Common genres
Writing style
technical
insightful
practical
