Lisa M. Masiello

About the Author

Lisa M. Masiello is a seasoned business consultant and author with over two decades of experience in the trade show and exhibition industry. Drawing from her hands-on expertise as an exhibitor, organizer, and strategist, she empowers professionals to maximize their presence at events and drive tangible results. In her acclaimed book, Trade Show 411: The Essential Guide to Exhibiting Like a Pro, Lisa demystifies the complexities of booth design, lead generation, and post-show follow-up, offering practical tips that have helped countless companies elevate their marketing efforts. A dynamic speaker and workshop leader, she continues to inspire entrepreneurs and corporate teams to approach trade shows with confidence and innovation, turning opportunities into lasting business growth.