Lisa Buyer

About the Author

Lisa Buyer is a pioneering expert in digital marketing and public relations, with over two decades of experience shaping how brands connect with audiences in the online world. As the founder of The Buyer Group, she has advised Fortune 500 companies, startups, and non-profits on leveraging social media to amplify their messages and build authentic relationships. Her insights into the evolving landscape of digital communication have made her a sought-after speaker at industry conferences and a contributor to leading publications. In her book 'Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018,' Buyer demystifies the art of social public relations, offering practical strategies for professionals to navigate the complexities of modern branding. Passionate about empowering businesses to thrive in a connected era, she continues to innovate at the intersection of technology, media, and marketing.