Laura Hanly

About the Author

Laura Hanly is a seasoned content marketing strategist and author with over a decade of experience helping B2B companies transform their digital presence into revenue-generating powerhouses. Drawing from her background in sales and marketing, she specializes in crafting strategies that not only engage audiences but also drive measurable business growth. Her insights are grounded in real-world applications, blending data-driven tactics with creative storytelling to create content that resonates and converts. In her acclaimed book, Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy, Hanly demystifies the process of building sustainable content ecosystems, offering practical frameworks for marketers at every level. A sought-after speaker and consultant, she continues to empower businesses to navigate the evolving landscape of digital marketing with confidence and clarity.