Květa Olšanová
1 book
About the Author
Květa Olšanová is an author and specialist in luxury marketing and brand strategy, exploring how premium brands can remain distinctive, desirable, and resilient in a rapidly changing marketplace. Her work connects established marketing theory with practical insight, offering readers a clear perspective on brand identity, consumer behavior, innovation, and the evolving dynamics of the global luxury sector. Through an analytical yet accessible approach, Olšanová examines the principles and practices that shape successful luxury management, making her writing valuable to students, researchers, professionals, and anyone interested in the business of prestige and exclusivity.
Common genres
Writing style
analytical
accessible
insightful
Books by Květa Olšanová
