凱蒂‧米爾克曼(Katy Milkman)

About the Author

Katy Milkman is a renowned behavioral scientist and professor at the Wharton School of the University of Pennsylvania, where she directs the Charles and Shirley Weiss Professor of Marketing and Psychology. Her groundbreaking research explores the science of decision-making, habit formation, and personal transformation, drawing on insights from psychology, economics, and neuroscience to help individuals overcome inertia and achieve lasting change. Milkman's work has been featured in top publications like The New York Times and The Wall Street Journal, and she advises organizations on applying behavioral science to improve outcomes in health, finance, and productivity. In her acclaimed book '零阻力改變: 華頓商學院爆紅行為科學課，直擊內在弱點，高效自我成長 (Traditional Chinese Edition),' she distills her popular Wharton course into practical strategies for effortless self-improvement, empowering readers to harness science-backed techniques for a more fulfilling life.