Joe Dobrow

Joe Dobrow

1 book

About the Author

Joe Dobrow is the author of Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business, a compelling exploration of the people, ideas, and entrepreneurial forces behind America’s natural and organic food movement. Through engaging narrative and careful attention to business history, Dobrow traces how early health-food advocates helped transform a niche culture into a major influence on contemporary eating and commerce. His work connects changing consumer values with the vision and persistence that drive lasting industry innovation.

Writing style
engaging informative narrative

Books by Joe Dobrow