Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business
by Joe Dobrow
Natural Prophets traces the rise of the health-food and whole-foods industry through the pioneers who helped define it. Examining both changing food habits and evolving business practices, the book presents a history of how an influential movement changed the way Americans eat and reshaped a major sector of commerce.
About This Book
Natural Prophets explores the development of the health-food and whole-foods industry in America.
The book focuses on the pioneers who helped shape this evolving movement and bring alternative approaches to food into wider public awareness.
It examines how changing ideas about eating influenced the growth of an industry and altered everyday food culture.
Alongside its culinary and cultural history, the book considers the business impact of the movement and its role in reshaping American commerce.
Reviews
No reviews yet. Be the first to review this book!