Jessica Wattman

About the Author

Jessica Wattman is a visionary business strategist and innovation expert with over two decades of experience guiding companies toward customer-centric growth. Holding an MBA from Harvard Business School, she has consulted for Fortune 500 firms, helping them transform market insights into actionable strategies that drive revenue and loyalty. Wattman's passion for bridging the gap between customer needs and business innovation shines through in her writing, where she demystifies complex concepts for leaders at all levels. Her seminal work, 'Jobs to Be Done: A Roadmap for Customer-Centered Innovation,' has become a cornerstone for professionals seeking to reframe product development around real user motivations. Beyond her books, she speaks internationally on adaptive business models and mentors startups in Silicon Valley.