Jobs to Be Done: A Roadmap for Customer-Centered Innovation
by Stephen Wunker, Jessica Wattman, David Farber
A clear, step-by-step guide to applying the Jobs to Be Done framework for customer-centered innovation and product strategy.
About This Book
Jobs to Be Done presents a structured approach to understanding why customers hire products and services.
The book outlines methods for identifying customer motivations and aligning offerings with real needs.
Readers learn how to gather insights that lead to meaningful innovation and reduced market risk.
Case examples illustrate how organizations apply the framework to improve product development.
Reviews
No reviews yet. Be the first to review this book!