Jennifer Aaker

About the Author

Jennifer Aaker is a renowned psychologist and professor at Stanford Graduate School of Business, where she has dedicated her career to exploring the intersections of human behavior, happiness, and innovation. With a PhD from Stanford and a background that includes teaching and research on consumer psychology, Aaker has become a leading voice on how subtle shifts in perspective can transform personal and professional lives. Her work draws from extensive studies and real-world applications, emphasizing practical tools for greater fulfillment. In her acclaimed book, Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.), she reveals how humor serves as an underutilized yet powerful force for building connections, boosting creativity, and navigating challenges in high-stakes environments. Aaker's insights continue to inspire leaders, entrepreneurs, and individuals seeking more joyful and effective ways to thrive.