The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
The Dragonfly Effect examines how social media can move beyond promotion to become a catalyst for social change. Jennifer Aaker and Andy Smith offer a concise, practical perspective on using digital communication to connect people, build engagement, and encourage purposeful action.
About This Book
The Dragonfly Effect explores how social media can be used to support social change.
Written by Jennifer Aaker and Andy Smith, the book focuses on quick, effective, and powerful approaches to digital engagement.
It presents social media as a tool for connecting people, communicating ideas, and encouraging purposeful action.
This title is suited to readers interested in marketing, online communities, advocacy, and mission-driven communication.
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