James H. Gilmore

About the Author

James H. Gilmore is a pioneering business thinker and co-author of the seminal work 'The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money.' With a career spanning consulting, academia, and executive education, Gilmore has dedicated decades to exploring how organizations can transform ordinary transactions into memorable experiences that captivate customers. His insights have influenced global industries, from hospitality to retail, emphasizing the shift from commodities to experiential value creation. A frequent speaker and advisor, Gilmore continues to challenge conventional business models, advocating for innovation in an era where attention is the ultimate currency. His work bridges theory and practice, offering actionable strategies for leaders navigating competitive markets.