Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want

by B. Joseph Pine Ii, James H. Gilmore

Business
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Explores the rising consumer demand for authentic experiences and offers guidance for businesses seeking to deliver genuine value in today's market.

ISBN-13 9781591391456 ASIN 1591391458 Views 202 Publisher Harvard Business Review Press Year 2007 Edition Illustrated Format Hardcover Product Group Book Pages 320 Created March 19, 2026 Updated September 17, 2026
About This Book

Authenticity: What Consumers Really Want examines the growing demand for genuine experiences in the marketplace.

The authors analyze how companies can meet consumer expectations for realness and sincerity.

This book provides insights into shifting consumer values and their impact on business strategy.

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