Howard R. Moskowitz

About the Author

Howard R. Moskowitz is a respected contributor to the fields of sensory science, consumer research, and food product development. His work examines how people perceive, evaluate, and choose products, connecting scientific measurement with practical decision-making. Through a clear, analytical, and interdisciplinary approach, Moskowitz explores the complexities of consumer preferences and the controversies that shape product testing. His writing is especially valuable to researchers, marketers, product developers, and readers interested in the relationship between human experience and measurable product attributes. His published work includes Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition).