Giulia Crisanti

About the Author

Giulia Crisanti is a historian and scholar specializing in transatlantic cultural exchanges and the impact of American globalization on European societies. With a keen focus on consumer culture and business history, she examines how iconic U.S. brands like Coca-Cola and McDonald's have shaped identities and sparked debates in Italy and France from the late 19th century to the present. Her research draws on extensive archival work, blending economic analysis with social and cultural insights to reveal the nuances of cross-cultural adaptation and resistance. Crisanti's work contributes significantly to the field of European perspectives on the United States, offering fresh interpretations of how global capitalism intersects with national traditions. She holds advanced degrees in history and teaches at a leading European university, where she continues to explore the evolving dynamics of international commerce and identity.