Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015 (European Perspectives on the United States, 8)
A historical analysis of Italian and French responses to Coca-Cola and McDonald's, tracing cultural and economic reactions to American businesses in Europe from 1886 to 2015.
About This Book
This book examines the reception of two major American corporations in Italy and France over more than a century.
It explores cultural, economic, and political reactions to the spread of Coca-Cola and McDonald's in Europe.
The study covers the period from the late nineteenth century through the early twenty-first century.
Readers gain insight into how global businesses interact with local traditions and national identities.
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