Duane Lakin Ph.D.

About the Author

Duane Lakin, Ph.D., is a renowned expert in neuro-linguistic programming (NLP) and its transformative applications in sales and communication. With a doctorate in psychology and decades of experience as a trainer and consultant, he has empowered countless professionals to harness the power of language and subconscious cues to excel in competitive environments. Lakin's innovative approach demystifies NLP, making it accessible for everyday use in business interactions. His seminal work, 'The Unfair Advantage: Sell with NLP! for INSIDE SALES Professionals,' has become a cornerstone for inside sales teams seeking ethical, high-impact strategies to close deals and build lasting client relationships. Through his writings and workshops, Lakin continues to bridge the gap between psychological insights and practical sales success.