Don Norman

8 books

About the Author

Don Norman is a pioneering figure in the field of user-centered design, renowned for his insightful explorations of how everyday objects and technologies shape human behavior. With a background in cognitive science and engineering, he has spent decades advocating for intuitive, user-friendly designs that bridge the gap between people and products. As a professor emeritus at the University of California, San Diego, and former executive at Apple and Hewlett-Packard, Norman's work has influenced industries from consumer electronics to web design. His seminal book, The Design of Everyday Things: Revised and Expanded Edition, remains a cornerstone text, offering practical wisdom on avoiding design pitfalls and fostering innovation that truly serves users. Norman's accessible prose demystifies complex principles, making design thinking approachable for professionals and enthusiasts alike.

Common genres

Design Diseño centrado en el usuario Diseño de productos Nonfiction Psicología del Diseño Psychology Technology

Writing style

clear insightful practical