[0465050654] [9780465050659] The Design of Everyday Things: Revised and Expanded Edition-Paperback
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[0465050654] [9780465050659] The Design of Everyday Things: Revised and Expanded Edition-Paperback

by Donald A. Norman, Don Norman

Psychology Technology Design
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In this revised and expanded edition, Don Norman explores the psychology behind everyday objects, revealing why some designs succeed while others fail. He offers timeless principles for creating intuitive, user-friendly products that enhance daily life. Essential reading for anyone shaping the world around us.

About This Book

The Design of Everyday Things delves into the fundamentals of how products are designed for human use. It examines common frustrations with doors, switches, and appliances, highlighting the importance of intuitive interfaces.

Don Norman introduces key concepts like affordances and signifiers, which guide users naturally toward correct actions. The book critiques poor design practices and advocates for designs that align with human psychology.

This revised edition includes updated examples and new insights into contemporary technology, making it relevant for today's digital world. It serves as an essential guide for designers, engineers, and anyone interested in improving everyday experiences.

Through engaging anecdotes and practical advice, the text encourages a mindset shift toward empathy in design processes. It underscores that good design is not just aesthetic but fundamentally functional and user-friendly.

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