David Gaudet Janice Shearer Carl Mcdaniel Marc Boivin
1 book
About the Author
David Gaudet, Janice Shearer, Carl Mcdaniel, and Marc Boivin are collaborative authors specializing in contemporary marketing education. Their work focuses on delivering accessible, up-to-date content that bridges academic theory with real-world business applications for students and instructors alike. With extensive experience in curriculum development, they emphasize clarity, engagement, and practical relevance in every chapter. Their approach helps learners build foundational marketing skills while exploring emerging trends and technologies shaping today’s marketplace.
Writing style
accessible
practical
engaging
Books by David Gaudet Janice Shearer Carl Mcdaniel Marc Boivin
