MKTG 4CE, 4th Edition with Printed Access Card (12 month/Multi Term) for MindTap
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MKTG 4CE, 4th Edition with Printed Access Card (12 month/Multi Term) for MindTap

by Joe F. Hair, Charles W. Lamb Jr., David Gaudet Janice Shearer Carl Mcdaniel Marc Boivin

Business Education
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Canadian marketing textbook with MindTap access for 12 months, designed for introductory business students.

ISBN-13 9780176854805 ASIN B07MBYF7ZD Views 54 Year 2018 Format Paperback Product Group Book Created June 17, 2026 Updated September 19, 2026
About This Book

This edition of MKTG provides students with foundational marketing concepts tailored for the Canadian market.

Includes a printed access card for MindTap, offering 12 months of interactive study tools and resources.

Authored by experienced academics to support learning in introductory marketing courses.

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I will be using this book for: