Danny Ertel

About the Author

Danny Ertel is a seasoned negotiation expert and author whose work has empowered countless professionals to navigate complex discussions with confidence and clarity. With a background in business strategy and conflict resolution, Ertel draws on decades of real-world experience to demystify the art of negotiation, emphasizing preparation, empathy, and mutual gain. His practical insights have been featured in leading business publications and adopted by organizations worldwide. In 'Getting Ready to Negotiate: The Getting to Yes Workbook,' Ertel provides a hands-on guide to the principles of principled negotiation, helping readers build essential skills through exercises and real-life scenarios. A sought-after speaker and consultant, Ertel continues to influence how leaders approach deals and disputes in today's fast-paced environment.