Clare Mcturk
1 book
About the Author
Clare Mcturk is the author of Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management), a practical guide to the principles and processes behind fashion buying. Her work connects trend forecasting, merchandising decisions, and the realities of retail, offering readers a clear introduction to how products move from early market insight to the shop floor. With an accessible, structured approach, Mcturk’s writing is suited to students, aspiring buyers, and readers seeking a grounded understanding of fashion management and the commercial forces shaping the industry.
Writing style
clear
practical
structured
Books by Clare Mcturk
