Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)
by Clare Mcturk, Dimitri Koumbis
Fashion Buying: From Trend Forecasting to Shop Floor offers an accessible introduction to fashion buying and its place within fashion management. Covering the journey from trend forecasting to shop-floor activity, it provides a useful foundation for students and readers seeking to understand the fashion retail process.
About This Book
Fashion Buying: From Trend Forecasting to Shop Floor introduces the fashion buying process within the broader field of fashion management.
The book follows the journey from trend forecasting to activity on the shop floor.
It provides an accessible foundation for understanding how fashion buying connects different stages of the retail process.
Written by Clare Mcturk and Dimitri Koumbis, it is suited to readers studying or developing knowledge of fashion management.
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