Clara Hüsch

About the Author

Clara Hüsch is a visionary designer and author whose work bridges the worlds of visual communication and emotional intelligence. With a background in graphic design and cognitive linguistics, she explores how metaphors shape our perceptions and interactions with the built environment. In her acclaimed book 'Happy is Up, Sad is Down: 65 Metaphors for Design,' Hüsch dissects 65 common metaphors that influence design decisions, offering insights for creators, architects, and marketers alike. Her writing demystifies the subconscious language of visuals, empowering readers to craft more intuitive and empathetic designs. Hüsch's passion for interdisciplinary approaches has made her a sought-after speaker at design conferences worldwide, where she advocates for metaphor-aware practices in an increasingly digital age.