Happy is Up, Sad is Down: 65 Metaphors for Design
by Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt
Happy is Up, Sad is Down examines 65 metaphors for design, showing how familiar language and everyday associations can help communicate design concepts. Created by Jörn Hurtienne, Diana Löffler, Clara Hüsch, and Daniel Reinhardt, it offers an accessible perspective on language, perception, and design thinking.
About This Book
Happy is Up, Sad is Down presents 65 metaphors for design.
The book explores how familiar expressions and conceptual associations can support the understanding of design ideas.
Its focus on metaphor makes it relevant to readers interested in design communication and the relationship between language, perception, and visual thinking.
With contributions from Jörn Hurtienne, Diana Löffler, Clara Hüsch, and Daniel Reinhardt, this title offers a concise resource for engaging with design through metaphor.
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