Happy is Up, Sad is Down: 65 Metaphors for Design
by Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt
This book introduces 65 metaphors to help designers communicate ideas, clarify concepts, and enhance creative collaboration in their work.
About This Book
Happy is Up, Sad is Down presents 65 metaphors that support designers in their creative and communicative work.
The book draws on research to show how metaphorical thinking can clarify design concepts and improve collaboration.
Readers will find concise explanations and examples that connect abstract ideas to everyday design practice.
The content is structured for quick reference, making it useful for both students and professionals.
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