Cheryl Tibbs

About the Author

Cheryl Tibbs is a seasoned professional in the equipment finance industry, with over two decades of experience helping brokers and vendors navigate the complexities of marketing and sales strategies. As a consultant and trainer, she has empowered countless professionals to build stronger client relationships and drive business growth through innovative approaches to vendor partnerships. Her expertise shines in practical guides that demystify industry challenges, offering actionable insights drawn from real-world applications. Tibbs's passion for education stems from her belief that effective marketing is the cornerstone of success in finance brokering, and she continues to influence the field through her writing and speaking engagements, making complex concepts accessible to all.