Charlie Latch

About the Author

Charlie Latch is a seasoned business strategist and author renowned for his insights into high-performance go-to-market (GTM) strategies that propel companies to unprecedented growth. With over two decades of experience in scaling startups and Fortune 500 enterprises, Latch draws from his frontline battles in competitive markets to deliver actionable frameworks for building resilient business engines. His debut book, Built to Move Markets: Train Your GTM Engine for Speed, Strength, and Scale, has become a must-read for executives seeking to optimize their sales and marketing operations in a fast-evolving digital landscape. Latch's pragmatic approach combines data-driven analysis with real-world anecdotes, empowering leaders to transform their GTM functions into powerful drivers of revenue and market dominance. Beyond writing, he consults with global firms and speaks at industry conferences on the art of sustainable business acceleration.