Carmen Simon

About the Author

Carmen Simon, PhD, is a renowned expert in the psychology of influence and decision-making, with a career spanning academia, consulting, and authorship. As the Chief Experience Officer at Rexi, a leading sales enablement platform, she draws on over two decades of research to help organizations craft content that resonates deeply and drives action. Her work bridges cognitive science and practical business strategy, emphasizing how subtle cues in communication can make ideas unforgettable. Simon's insights have empowered Fortune 500 companies to enhance customer engagement and boost revenue through memorable storytelling. A sought-after speaker and advisor, she continues to explore the intersections of memory, persuasion, and innovation in the digital age.