財團法人商業發展研究院

About the Author

The Taiwan Institute of Economic Research (TIER), established as a non-profit foundation dedicated to advancing commercial and economic development, serves as a pivotal think tank in Taiwan's business landscape. With a focus on fostering sustainable growth and innovation, TIER conducts in-depth studies on emerging trends, policy implications, and strategic opportunities for industries. Renowned for its rigorous analysis and data-driven insights, the institute contributes significantly to the discourse on global trade, digital transformation, and market expansion. In its publication '2023 Commercial Services Industry Yearbook: Sustainable Development of the Services Industry under Generative AI and the New Economic and Trade Environment (Chapter 12: Linking New Markets: Overseas Layout of Chain Enterprises - Starting from Mastering Consumer Tastes) (Traditional Chinese Edition),' TIER explores the intricacies of international business strategies, emphasizing consumer-centric approaches in overseas expansion for chain enterprises. Through such works, TIER empowers businesses and policymakers with actionable intelligence to navigate complex economic environments.