2023商業服務業年鑑：生成式AI與新經貿環境下之服務業永續發展（Chapter 12 鏈結新市場：連鎖企業海外布局-從掌握消費者的口味開始） (Traditional Chinese Edition)
by 經濟部商業發展署, 財團法人商業發展研究院
Analyzes how chain enterprises can succeed abroad by first understanding and adapting to local consumer preferences within evolving trade environments.
About This Book
This chapter examines strategies for chain enterprises seeking to expand into overseas markets.
It emphasizes the importance of understanding local consumer tastes and preferences.
The discussion is set within the broader context of sustainable development in the service sector.
Insights are provided on adapting business models to new economic and trade environments.
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