Bill Vlasic

About the Author

Bill Vlasic is a veteran automotive journalist with over three decades of experience covering the highs and lows of the American auto industry for The New York Times. His deep insider knowledge stems from years of reporting on the front lines of Detroit's corporate battles, labor disputes, and global market shifts. Vlasic's writing brings to life the human stories behind the machines, blending meticulous research with compelling narrative flair. In his acclaimed book, Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight, he chronicles the dramatic near-collapse and remarkable comeback of General Motors, Ford, and Chrysler during the 2008 financial crisis, offering readers an unprecedented view into the strategies, rivalries, and resilience that saved an American icon.